Upavon Fly Fishing® are a global brand, retailer and UK distributor for Asso fly fishing products. The majority of our Upavon branded fly fishing products are designed and machine manufactured by Upavon in the UK. Best known for our Pure Colour formula, we boast the most consistent fly tying colour range available worldwide. Along with our team of consultants, we ensure genuine quality control and rapid prototyping to bring unique, high quality products to market. 

Upavon also provide competitive wholesale prices and OEM services for retailers and distributors, please contact us for business to business opportunities or visit the online B2B portal to learn more and register an account.

The Upavon Team