Upavon Fly Fishing is a British fly-fishing brand dedicated to providing high-quality tackle and fly-tying materials for anglers who value performance, reliability and thoughtful design.
Named after the historic Wiltshire village of Upavon, situated along the banks of the River Avon, the brand reflects the rich heritage of fly fishing in the UK while embracing the needs of modern anglers and fly tyers.
Our focus is simple: well-designed products that work on the water and at the vice. From innovative accessories and practical fishing tools to dependable fly-tying materials, every Upavon product is created with usability, durability and value in mind.
Whether you fish stillwaters, rivers or saltwater, Upavon Fly Fishing is designed to support anglers who simply want reliable kit that performs when it matters most.
Upavon Fly Fishing fly tying products are proudly distributed by Wading Waters Ltd, a specialist UK distributor working with a wide range of respected global fly-fishing brands. Through this partnership we work closely with anglers, fly tyers and retailers to ensure our products meet the expectations of the modern fly-fishing community.